But speaking at the company's Connect virtual reality conference, Zuckerberg said it's time to overhaul the corporation's identity to reflect its broader ambitions. The Facebook app used by almost 3 billion people around the world every month will keep its name. Zuckerberg announced that Facebook will rebrand itself under a new name: Meta.įacebook's new corporate name is Meta, CEO Mark Zuckerberg announced on Thursday, in an apparent effort to recast the company's public image from battered social network to tech innovator focused on building the next generation of online interaction, known as the "metaverse." Lawyers for Twitter said it had "very real concerns" Musk was requesting massive amounts of Twitter data, under the guise of concern over "bots," in order to build a competing app.Facebook CEO Mark Zuckerberg delivers the keynote address during a virtual event on Oct. Twitter, in the same lawsuit attempting to force Musk to buy it, said the Tesla billionaire only invested in the company in an effort to build his own version of the app. Ironically, Musk may have had the idea to clone Twitter before Zuckerberg did. Musk eventually backed off the claims and accepted he would be forced to buy Twitter. He attempted to get out of his $44 billion deal to acquire Twitter last year by arguing the platform and its executives kept information from him and that the platform was overrun with " bots" that made it less valuable than he realized. Musk is not one to shy away from occasionally spurious claims in court. Since launching Threads on Wednesday, Zuckerberg has taken several shots at Twitter and Musk, eagerly posting about the now over 30 million sign-ups Threads has seen. The two men even passive aggressively challenged one another to a cage match, something very unlikely to happen, according to Musk's biographer, Walter Isaacson. Public tension between Musk and Zuckerberg has been heating up in recent weeks. Twitter was meant to collect the devices from former employees, but took months to do so, according to numerous accounts of former employees. And rank and file Twitter employees and engineers did not have non-compete agreements that would prohibit them in any way from seeking employment at Meta or any other tech company, the person added.Īs for Twitter's claim that former employees "retained" their work laptops, a former employee said everyone who was laid off, fired, or quit amid Musk's takeover had their devices immediately "bricked," meaning they were locked by the company and could no longer be used. Only about 500 engineers remain at the company, where there were once more than 3,500. Furthermore, another person familiar with Twitter noted Musk has let go or fired Twitter engineers by the thousands since taking over the platform in late October. While there is, and has for years been, employee crossover between Meta and Twitter, a source familiar with both companies said there are a small handful of former Twitter workers currently at Meta, none of whom appear to be currently working on Threads. Musk, responding to a Twitter account that posted the news of the letter, wrote "Competition is fine, cheating is not." Twitter representatives did not immediately respond to requests for comment ahead of publication. Spiro went on in the letter to accuse Meta of hiring "dozens of former Twitter employees," some of which "improperly retained Twitter documents and electronic devices." He also suggested that Meta had been "crawling and scraping" Twitter data on users and followers by reminding the company such activity is "expressly prohibited." Twitter over the weekend suddenly imposed rate limits for all users, something the company claimed after the fact was aimed at stopping other companies from accessing its data and another effort to combat bots misusing the platform.Ī spokesman for Meta referred Insider to a Threads post from communications head Andy Stone, in which he wrote, "To be clear, no one on the Threads engineering team is a former Twitter employee - that's just not a thing." Stone added in a follow up Threads comment, regarding Twitter's suggestion that Meta was "scraping" data: "Interesting, given that Threads is powered by INSTAGRAM." The letter, confirmed by Insider, claims Meta used "Twitter's trade secrets and other intellectual property" to build Threads. The night that Meta launched its new text-based app, Alex Spiro, Musk's personal lawyer who also helped with his takeover of Twitter, sent Mark Zuckerberg a formal letter regarding Twitter's "serious concerns" about the legality of Threads, as Semafor first reported. It often indicates a user profile.Įlon Musk's Twitter is threatening to take Facebook's parent company, Meta, to court over its new rival social media app, Threads. Account icon An icon in the shape of a person's head and shoulders.
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